Friday, April 18, 2008Home

Keep in mind for Earth Day: The Canon Forest Program

In association with the American Park Network, Canon U.S.A. has announced The Canon Forest Program, a national campaign starting in May and lasting through August, 2008, to promote green products. During the campaign, a tree will be planted for every ten Canon Generation Green products registered, and volunteer consumers will get the opportunity to help take care of parks and public land. Approved products include PIXMA Professional Inkjet Printers and imageCLASS scanners. To be included in the Generation Green family, products are be designed with Canon's standards of energy-saving, waste-reducing features.

From Canon U.S.A.'s Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group:

"Canon's commitment to the environment and helping to make it more sustainable is an inherent part of our corporate philosophy and product offerings. Through the Canon Forest Program, we want our customers to feel a connection with their Canon Generation Green products, knowing their purchases will contribute to planting trees and revitalization programs, which will help offset our collective carbon footprint."

Among other imaging companies, Sony has led the charge in establishing a national Take Back Recycling program for broken cameras, irritable printers, and useless electronics. All products are accepted, and you can find a list of locations here. Read the original blog article here.

You can keep track of the campaign's progress at the official site, when the program begins in May. Registration of Generation Green Products can also be be processed at the site.

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