Friday, October 27, 2006Home

Hasselblad H3D raises concern

At Photokina 2006, which just wrapped up for the year, Hasselblad debuted their new H3D. The new system has a bevy of advanced features such as compatibility with a brand-new 28mm Hasselblad Wide-Angle Lens. However, in another first thefor the camera series, the H3D has been designed as a closed system, compatible only with backs made by Hasselblad. Michael Reichmann at The Luminous Landscape raises the usual concerns about changing to closed compatibility, i.e. the limitation of choices for customers, and the necessity to buy multiple products in a "linked sale." He also has this to say about the medium format market:

"This is a small and somewhat fragile segment of the marketplace. In recent years we have lost Bronica and Contax. Pentax 645 cameras can’t take removable backs, and so that leaves just Mamiya and Hasselblad standing as full system medium format offerings. (The new Rolleiflex Hy6 open architecture system is still some time off.)

"For Hasselblad to now close the door on interoperability is a slap not only at camera buyers, but also dealers, and the industry as a whole. It seems to me that they are using their dominant market position to lock out other companies that wish to participate. By doing this they not only restrict competition and potentially harm competitors, but also reduce choice for consumers."


0 Comments:

Post a Comment

<< Home